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By Daniel Edward Craig
In the past few months I’ve been collaborating with the bright minds at Revinate, the hotel industry’s leading social media monitoring tool, on developing tips and techniques for hotels to harness the power of social media and online reviews. Out of that collaboration comes the definitive guide to managing online reviews, the Hoteliers Guide to Review Sites and Forums, now downloadable for free.
You’ll be happy to find that this document isn’t crammed with self-serving corporate mumbo jumbo that has you yawning into your coffee cup. It’s informative and entertaining, if I might say so myself.
While you’re at it, check out the Revinate blog for the latest in social media news for the hotel industry. And see this Wired.com article from Eliot Van Buskirk entitled Social Media Doesn’t Have to Suck, an article I wish I had written myself - or at least came up with the title.
Enjoy, and if I can be of assistance with your hotel’s social media and marketing strategy, drop me a note.
Wednesday, August 18, 2010
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8 comments:
Excellent overview of reputation management - I appreciate you putting this together! I know I'll be sending it to some hotels I know are interested in Revinate....any restrictions on who I can and cannot send it to?
I'm going to tweet about this now....
Coming from you, Josiah, that's quite a compliment. No restrictions, but Revinate would prefer you send the link rather than the document so they can track it. Thanks for spreading the word.
I have just printed out the document, so I should probably read it before/to I comment on it. Hm... Night shift has its blessings in that once you are assigned to deal with those reviews, you look for help and inspiration ( no plagiarism in mind) anywhere you can. And your blog has been a ... to use a nice word... cornucopia... of both relevant information/insight and entertainment. Thank you and blog on.
Onion City: A cornucopia, I'm flattered. And happy to know my advice is helping. Hm, getting the night shift to respond to reviews, a brilliant idea. Provided a day manager proofs before posting. I recall from my days as a night manager not always being the most lucid. Thanks for writing.
Hello again, it's the night shift gal doing her research. I am blessed with a wonderful manager and we both think alike, two great minds combined ;)... But we talk a lot about comments regarding our hotel and how to deal with negative and/or false statements as well as how not to rest on our laurels when we get good reviews.The next big thing for us is 'social media' and how we can expose our humble adobe in the cyberspace. So, I had better get to my reading and thank you for so much relevant information. By the way, don't you feel used sometimes ?
Onion City, I love being used (just not abused). My articles and tools are here for every hotel to use, though only the really smart ones are using them. Good luck with that social media plan, and let me know if I can help.
Dear Daniel,
I have been following for a while. I have been working and interested with the Social Media since 2002. As a hotel manager it has been a tremendous tool and a great help for my work. I think I don’t need to tell how because I agree with sooooo many of the things you write. It’s hard to understand how there are so many colleagues that do not care about what it’s being said about their hotel, their brand, about other hotels.
I just wanted to say “good workd” and I will keep on following you.
Felipe, That's great to hear - not the colleagues not caring part but that this blog has been of help to you, and especially that you agree with many of the things I've said ;) Thanks for sharing.
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