Deconstructing Mini-bars

It’s time for our annual mini-bar program review at Opus, so it was quite timely that a little package arrived for me by courier yesterday. Upon opening it I found a “Mile High Kit” complete with lubricant, condoms and a “whisper-quiet massager”. Curious, I turned the massager on. The vibration was so powerful it almost jumped out of my hands. This handy little device appears to be designed for women feeling a bit frisky on the road. But at the size of a small lipstick container I can’t imagine it’s a satisfying substitute for the real thing. Ladies?

Will Opus offer it in our mini-bars? I’m not sure. Currently we offer an “intimacy kit” complete with lubricant and condoms (a big seller), but so far no electronic devices. As much as we like to position Opus as edgy and innovative, something about offering sex toys in the mini-bar makes me nervous. How will guests respond to finding a vibrator next to the M&Ms? And, equally importantly, will it sell?

When I stayed at the Drake Hotel in Toronto last fall I discovered an entire room service menu of sex toys and accoutrements. It made me wonder how many guests pick up the phone and place an order. I’m embarrassed enough asking for a side of mayonnaise with my fries. In New York, in the mini-bar at the 60 Thompson Hotel I found a “Shag Bag” complete with condoms, lubricant and a “natural aphrodisiac”. Oh, and Altoids - in case the aphrodisiac isn’t enough, I guess. At the Gansevoort Hotel the Mile High Kit in my room included a feather tickler. Alas, I was traveling on business and decided it wouldn't be appropriate to try it out on colleagues.