Hotel Management: Rates and favours

After meeting Stephen Perrine recently, Editor-In-Chief of Best Life magazine and all-around great guy, I picked up the current issue and came across an article by Peter Greenberg, author of Hotel Secrets From the Travel Detective. Mr. Greenberg advises readers looking for hotel room upgrades to call ahead to the general manager or director of sales and establish a relationship. This explains the calls I’ve received lately, seemingly out of the blue, from guests wanting to chat.

I think I speak on behalf of all general managers when I say I hope not many people take Mr. Greenberg’s advice. We’re always happy to hear from guests, but we’re not so eager to hear from guests looking for a free upgrade. If you’re determined to get an upgrade, my advice is to request one at the time of reservation. If the agent can’t confirm it then, ask him or her to note it on your reservation, with a reason for the request if you have one. Management reviews arrivals each day, and they are in the best position to upgrade you if something is available. But don’t have a hissy fit upon arrival if it hasn’t been granted. If you really need a bigger room, pony up.

When hotel managers travel we try to take care of one another, offering a special rate, upgrade or amenity, and sometimes even a comp room. If this sounds like favouritism, it is. GMs are “Connectors”; we have a vast network of contacts in the travel industry and we talk about our brand experiences ad nauseum to anyone who will listen. People come to us for recommendations, and we’re always happy to dispense our sage advice. So it’s in our best interest to recruit one another as brand advocates. It's also nice to have a deposit in the favour bank.

Hotel Confidential

At Opus we host lots of media, and in return they write stories about Vancouver and (we hope) say great things about us. Recently I’ve been approached by writers of travel blogs like vagablond.com who want write a review. Tech companies and celebrity publicists have long recognized the ability of popular bloggers to generate buzz. But only recently has the travel industry begun to catch on.

Yesterday I had lunch with a colleague, Mika, from Tourism BC, who told me she wants to host a media fam comprised solely of bloggers. I think it’s a brilliant idea. Now that I’m a blogger, the importance of bloggers in my mind has increased dramatically.

For those not familiar with the term “fam”, it is short for familiarization trip. Hotels and tourism bureaus host groups of travel agents, meeting planners and corporate bookers to allow them to experience a destination firsthand. The objective is show them such an amazing time that they go home and tell everyone. Everything is usually free, which makes me think that bloggers would be very enthusiastic participating.

Hotel Inspections: Something fishy around here

It’s room inspection time at Opus. Every manager, from sales manager to controller, gets a block of rooms and a detailed list of items to check off. Walls, mirrors and artwork free of smudges? Check. Toilet paper roll folded into a perfect triangle? Check. Magnum Opus CD playing at turndown? Check. Mini-bar liquor bottles watered down? Check.

[kidding about that last one, of course]

It’s a lot of work, and it’s nerve-racking for our room attendants, but getting our managers into the rooms, checking under beds and lifting sofa cushions, is a great way to familiarize them with guestrooms. An eye for detail and general fussiness are prerequisites in this industry. Because if we don’t find it first, a guest will.

Some of the tricks of the trade to ensure a room has been properly cleaned include running your fingers along picture frames, baseboards and the far reaches of closet shelves. Look at things from a guest’s perspective. Place yourself somewhere a guest will go but an employee would not. Lie down on the bed. Sit on the lid of the toilet. It’s amazing what you might discover. Just make sure the room isn’t reserved or you’ll have some explaining to do when a guest walks in.